# Gryps Media Kit Usage Guidelines

## Identity

- Use cream and black as the primary Gryps identity.
- Use gradients, token art, and higher-energy effects only for campaign or social assets.
- For press, institutional, partner, BD, article, and deck use, keep the treatment quiet, sharp, and proof-led.

## Logo Rules

- Do not stretch, skew, rotate, recolor, outline, or add effects to the Gryps mark.
- Do not place the mark on noisy or low-contrast backgrounds.
- Keep clear space around the mark.
- Prefer black-on-cream or cream-on-black treatments.

## Copy Rules

- Prefer `Gryphon` in public copy unless quoting legacy artwork.
- Prefer clear market-structure language: `self-custodial perpetual trading`, `RFQ execution`, `multi-venue liquidity`, and `professional trading infrastructure`.
- Avoid unsupported claims about returns, token price, profits, guaranteed performance, or investment outcomes.
- Do not imply Gryps provides financial advice.

## Press Use

Use the provided boilerplate and diagrams when explaining how Gryps works. For custom lockups, co-branded assets, interviews, or additional screenshots, contact `info@gryps.finance`.
